Trade off
- It's not a simple product choice like in a percent comparison
- Trade-off model is a complex & expensive method but here affordable
- Monitoring as often as you want product's features that value the people
- Then knowing before competitors what is currently trendy
1 / 6
Method
- The aim is to collect people values
- It gives information to create or renew a product
- To maximise competitiveness with a successful product and consider people expectations with a custom product
- To forecast market share or satisfaction level with this new or renew product
- With this method, you make the right investments
2 / 6
Questions
- What people like in the product?
- Which features make the product successful?
- Do I have to focus or invest on this product feature?
- How can I be aware of current product trend?
- Is the price important for this product?
3 / 6
Process
- Definition of the attributes and their levels:
- Value: Features that are important for people
- Pricing: price as an attribute and you know its importance
- Decision making process: decide your strategie and on what you'd better to invest
- Trend: Be aware which features to focus on
4 / 6
Input (Example)
5 / 6
Output (Example)
6 / 6